A lot of "Trump is the new Hitler" think pieces are based on superficial comparisons of authoritarian berhavior. This one by Ron Rosenbaum in the Los Angeles Review of Books is different:

Mein Kampf

I came to this conclusion in a roundabout way. The story of Hitler’s relation to the media begins with a strange episode in Hitler’s rise to power, a clash between him and the press that looked like it might contribute to the end of his political career. But alas, it did not. In fact, it set him up for the struggle that would later bring him to power.

The behavior Rosenbaum describes will seem scarily familiar.

By the way, Rosenbaum is an historian and a journalist who authored the book Explaining Hitler after spending more than a decade researching him.